Lead with Impact.
Live with intention.

Leadership & Executive Coach | Catalyst for transformation

I work with ambitious, driven individuals like you — especially women in male-dominant industries — ready to reclaim themselves and their power, lead boldly, and live intentionally.

Together, we create the success, impact and fulfilment you deserve while building a career and life you truly love, because leadership shouldn’t cost you your wellbeing, your voice, or your values.

The BIGGER Impact? Bringing humanity and meaning back into the workplace through authentic, purpose-driven, people-focused leadership that transforms not just your career and the people around you but every room you walk into.

Hey!

I believe leadership starts from within and has the power to ripple far beyond you.

As a heart-led, connection-driven coach, speaker and facilitator, I’ve spent my life helping people step into their power, lead with purpose, and create meaningful impact without burning out or selling out.

With global recognition, ICF accreditation, an MBA and two decades of experience across industries, I bring strategy, soul and a deep belief in kindness as strength.

Because you deserve fulfilment, clarity, and the freedom to lead your way.

MORE ABOUT ME

I'm Sinja

Magic, gifts
and talents

I honour the wisdom in your lived experience and help you access the power already within you, so you can lead with presence, purpose, and integrity. Together we create a clear vision, a sense of purpose and balance for you to operate from a solid foundation of calm, confidence and trust in yourself to navigate any challenges so you can build your dream career and a life you love without the burnout and overwhelm.

At the heart of my work is transformation: the kind that starts quietly within, then ripples out into teams, careers, and legacies.

You're not here to follow old rules. You're here to write a new story and I’m here to walk beside you as you do.

EXPLORE COACHING

I have the gift of helping people find clarity in the chaos of change with strategy, heart and intuition.

Whether it’s a career shift, leadership challenge, complexity of life's challenges, uncertainty of change or identity unravelling, I create brave, honest and compassionate spaces where vulnerability becomes a source of power and lasting change is possible because you can pause, reflect, and rise, not by becoming someone else, but by becoming more deeply yourself.

BREATHE! You're in the right place. I've got you. You're not alone.

You've worked hard, achieved more than most and climbed your way into rooms you only once dreamed of and yet you feel like something's missing, Maybe it's playing by the rules that weren't made for you or the quiet disconnection between success and your sense of self or the pressure to lead like someone you're not.

Lately, you're mind has been working overtime. You're constantly in your head. You feel stretched thin, undervalued, unfulfilled and exhausted from holding it all together. It's costing you your clarity, your energy and your confidence.

You've built a career on excellence, are respected on paper but still you feel unseen, unheard and undervalued. You know you're meant for more but when it's time to speak up, stand your ground or have a hard conversation, your inner people-pleaser kicks in. And once again, you shrink to keep the peace.

You're ready to lead with purpose, make a real impact and finally step into the potential you know is there but your inner critic keeps whispering doubts, pulling you back into old patterns of fear and hesitation.

Maybe you’ve stepped into a new role or leadership is stretching you in unexpected ways. Maybe something ended — a job, a chapter, a version of you and now you’re left asking: Where do I go from here?

You’re a driven, successful leader or professional that others rely on, look up to, and turn to for guidance. But lately, you’ve been asking yourself a different question: “Where do I go when I need support?”
You’re ready to grow, to deepen your leadership and to expand your impact. Not by doing more, but by doing it differently.

Am I in the right place?

Through my signature framework, The WiseHeartMind Method™, I guide you through a transformative process designed to reconnect you with your truth, power and presence. This isn’t surface-level change. It’s a deep, intentional journey back to yourself, so you can lead with clarity, courage, and conviction in both life and leadership.

Together, we move through three powerful pillars:
1. Unleash Your Potential – quiet the inner critic and reshape your mental landscape by
2. Reignite Your Power – reclaim your voice, values and presence
3. Design Your Legacy – lead with purpose and create meaningful, lasting impact

Throughout our work, I hold space for real transformation. The kind that’s personal, practical, and permanent. This is a tailored journey, designed around you.

By the end, you’ll feel deeply proud of who you’ve become and clear on the story you’re here to write. You’ll walk forward with grounded confidence, aligned vision, and a presence that leaves a mark in every room, and every life you touch.

My Signature Framework

If you’re ready to lead on your terms, make a meaningful impact, and build a legacy you’re truly proud of, I’m here to support you every step of the way. Take a moment to complete the questionnaire and share your story. Let’s explore whether we’re the right fit to walk this transformative path together.

Where authentic Leadership begins from the inside out

Design Your Legacy

You’re here to be part of something bigger. Together, we clarify your vision and purpose, then design bespoke strategies to expand your impact and build a legacy you’re proud of.

Legacy

Reignite your Personal Power

To lead for the long game, you need confidence, presence and authenticity. We align your leadership with who you are and who you’re becoming. We equip you with the strategies to lead powerfully and sustainably.

Power

Unleash your Potential

We sharpen your mindset by dismantling outdated thinking patterns, limiting beliefs, and self-doubt. Together, we build clarity, confidence, and strategic focus so you can lead with purpose and conviction.

Potential

By Sinja

The WiseHeartMind Method

Nelson Mandela

"And as we let our own light shine, we unconsciously give other people permission to do the same."

the results

Clients don’t come to me because I have an MBA, a global corporate background, or multiple certifications and accreditations in coaching and change management. I do. They come to me because the work we do together transforms them!

They leave with clearer minds, stronger voices, bolder leadership, and a renewed sense of self they didn’t realise they’d buried under pressure. They stop second-guessing themselves, speak up and take the lead with clarity, purpose and power that feels like them!

I’ve walked with CEOs, visionaries, changemakers, and emerging leaders who were quietly burning out behind the scenes, exhausted from performing, while feeling misaligned on the inside. With my WiseHeartMind Method™, I help you come home to yourself.

meaningful impact

Courage and Confidence

Deep Self-Awareness

Leadership & Life

powerful Mindset

You've reconnected with your values and voice and use them to guide your decisions. It's no longer about outcomes but impact and legacy without burnout.

You lead with confidence, clarity and calm without the internal noise. You have the courage to have the hard conversations, hold boundaries and make bold moves.

The people-pleasing, self-silencing and over-functioning has been replaced with a deep self-trust and a renewed sense of self-worth based on authenticity.

Powerful mindset shift from overthinking to trusting yourself with tools and strategies that support you to lead with presence, purpose and integrity.

A clear, values-aligned vision for your leadership and life. A Leadership style that's sustainable, people-focused and unmistakably yours. Life feels balanced.

Together, we unlock the confidence, clarity and courage you need to lead authentically, move with conviction, and build a life and career that feels like yours. You don’t need more noise. You need real change. I’m here to help you create it.

I WANT THIS NOW!

Adele gibb - GM Carat

I highly recommend Sinja as an Executive Coach. She's changed my life!

I was in a vulnerable and slightly challenged place when we started. I was stepping out of the shadow or my predecessor, our organisation was going through a period of change, and navigating the new operating model as well as incoming HR challenges was making me question my abilities.

Throughout the coaching, Sinja encouraged me to be more “me” and lean in to my intuition. Her sessions and content were tailored, made relevant and adapted to the real life challenges that I was experiencing at the time. I never felt judged only supported and in a way I had never experienced before. I'm definitely more confident in my authentic approach. My reactions to situations are more considered, and better boundary setting resulting in a more calm, happier me.

joanne M. - Chief of Strategy & Planning

I was at a crossroad with my professional career and contemplating a major decision. Sinja provided a trusting environment and guidance to enable me to have the courage and mindset to move forward. On my journey, Sinja provided the encouragement and tools to challenge myself to dig deeper to understand and confront some long-held fears and spark my enthusiasm to find the inner me. As I am highly driven, with Sinja’s guidance I have created healthy boundaries and given myself permission to allocate time for me.

The tailored coaching approach has resulted in me being happier in my personal and professional life enabling me to trust myself and my decisions and the ongoing courage to actively maintain a mindset of harmony and balance. I highly recommend Sinja as a coach to support you in your endeavours to embark in change and enjoy the journey and results as I have.

Matthew vink - Australia

Throughout my professional career, I have put undue pressure on myself to be a perfectionist, a trusted leader of people and big teams, a high achiever and outcomes-oriented.

Sinja, as my coach, helped me realise that unfortunately, this manifested in an outward perception & reality of ‘unrelenting standards” which I had projected onto others unwittingly.

Through her intuitive guidance and holding me deeply accountable to myself, to my surprise, I moved beyond the visualisation I initially had of my best self - from Robot Man to Macarena Man. I now hold an image of myself meditating with an aura of feelings (positive and negative) surrounding me with a balance of heart and mind living in the moment. This is a much deeper version of myself than I had initially thought I could achieve. With Sinja’s help, I have become a new version of my “best self”.

jo. B - New Zealand

Sinja’s coaching helped me to really know who I am more. I know what makes me happy and I know how I feel when I’m in a good space. I am more able to anchor myself to that feeling/presence. I gained perspective which is a big thing. I’m finally seeing the importance of balance and self-love and making steps to prioritise that. For me the sessions were honestly priceless! I experienced more than I expected to and the lessons were life changing. My sessions were enlightening and fun and I would not change a thing.

I am forever grateful for the experience. Sinja is an incredible coach and woman, who is obviously made to do this work. I really appreciated the session structure that Sinja was able to offer, and I was particularly thankful for her ability to guide the conversations (without putting words in my mouth) in a compassionate yet practical way. I believe Sinja is the best in the business and would encourage anyone to invest in themselves and experience the gift of life coaching.

Gillian Witter - CANADA

"Coaching with Sinja is a breath of fresh air.

Sinja is professional experienced and knowledgeable to support you in achieving your goals dreams and personal development. Sinja deeply impacted my life at a time when I was overwhelmed and blocked with worries, self-doubt and discrediting myself. She supported and empowered me to look at the situation from a new perspective and to not abandon myself.

Her warm-disposition, tenacity, consistency and attention to detail guided me in achieving my goals and making creative adjustments to some personal attributes.

Sinja is an exceptional life coach. If you want to make powerful affirming life changes, please work with Sinja to help you get there."